Many cities throughout the US have names that acknowledge their roots. For example, traveling in the west and southwest, many cities and towns have Spanish names. Sacramento, Las Vegas, and Las Cruces are just a few. In the midwest, cities like Waukesha, Manitowoc, and Winamac reflect Native American populations.
Given the sweeping influence both the Mexican and Native American cultures have had in forming the US, I have two proposals. Not only are these practical suggestions, but they squarely address the sometimes-shortsighted sentiment of the current US population (broadly-speaking).
Proposal #1
First, someone living in a city with a Spanish name, or resides or works on a street that’s named after a Spanish word, that person may not grumble about any increases in the Latinx or Hispanic populations. Instead, local government policies and the citizens must openly welcome those people “home.” If the people are not welcoming, then the local government must re-brand. For example someone living on Rio Bonita Road in Las Vegas, Nevada, would need to, at a minimum, change the name to Pretty River Road in The Meadows, Snowy.
(As an aside, many European settlers did not devise particularly clever names for the communities they established. There are thousands of Lincoln, Washington, Jefferson, Franklin, Salem, and Springfield roads, cities, and counties. So, if you are a government official deciding to go through the effort of re-branding your town due to your citizens’ exclusionist tendencies, please do put your heads together to pick something more clever and unique. If you need some branding suggestions, I suggest either of these leading firms: Hernandez and Garcia, LLC, or Gabriella Ortega Marketing.)
Proposal #2
My second proposal requires some backdrop. Not only did the US government systematically seek to destroy Native American life, but as a further injustice, they herded people into reservations on foreign lands. To add insult to injury, the European settlers retained some of the exotic Native American names for buildings, streets, and towns (i.e., “We want you outta here, but…. we we’re gonna keep some of your cool-sounding words”).
In exchange, the foreign reservations were assigned unimaginative or negative sounding names by the US military and government agencies. For example, the Maidu, Mechoopda, and Hoopa Native American peoples were marched into Round Valley Reservation. Other peoples were relocated from their native lands to locations like the not-so-appealing Dry Creek Reservation and Sulphur Bank Reservations.
Historical Fact o’ the Day: In the late 1800’s the US military assembled a marketing division of the armed forces. This carefully-assembled think-tank was assigned to devise innovative names for military interests, like forts, newly-surveyed geographical features, and Native American reservations. Thanks to the tireless collaboration and creativity of these bright, hand-selected men, they have endowed us with clever place names like the military outpost: Fort Smith; the geographical feature: Big Valley, and the Native American Reservation: Seminole Land Trust.*
So, here’s the notion: any person living in a town using words from a Native American language must pay annual royalty fees to the remaining members of the tribe. This is undoubtedly more healthy for communities than casinos. The approach seems reasonable and is consistent with our national vigilance on intellectual property like trademarks. (The Native American peoples are also due some massive back-payments.) While today’s governments may not be willing to restore original lands we can honor their contributions to our nation as it stands currently.
Of course, if you live in a California city like mine, my two-part proposal–which could require re-branding and paying royalty fees–has significant implications. In my hometown, the city name, street names, apartment complexes, office buildings, and the three-letter airport code, reflect the city’s roots in Native American and Spanish language.
Perhaps, if the city/county assessor evaluated the fiscal impact of the change and the royalty fees that are due, they would realize how deeply our everyday language is indebted to some of country’s earliest inhabitants.
(*) OK, this wasn’t really a fact, but don’t you at least feel a little bit smarter?
#nativeamericans #immigration #citynames #feelingsnarky

